Thankful and Excited for the Next Chapter

To our valued customers,

Wow, what a year! 2024 was an eventful and transformative year for us. We kicked things off by relocating our Asheville store to the wonderful town of Old Fort. This move was driven by several factors, including the fact that most of our customers came from east of Asheville. The new location offers easier parking, nearly double the space, and improved capacity to stock more products.

Beyond the logistical benefits, we were thrilled to become part of the growing community of Old Fort, a town actively focused on expansion and increasing access to the great outdoors—aligning perfectly with our mission.

But that wasn’t all! We also expanded into Kentucky, opening a new location to better serve our Midwest customers. This strategic move has allowed us to broaden our service area, lower shipping costs, and introduce concierge shipping services with our very own van fleet. While still in development, this service has already helped reduce costs and ensure customers receive their products in top-notch condition.

Challenges and Gratitude

While 2024 ended on a high note, it was a challenging journey to get there. We truly appreciate your patience and support through the ups and downs. Our brand-new store in North Carolina was directly impacted by a hurricane, forcing us to pause operations for nearly two months. Soon after, another hurricane hit our Florida store, causing damage to both our building and inventory. Despite these setbacks, we pushed forward—and we’re incredibly grateful for the unwavering support from our community. Your encouragement and loyalty made all the difference, and we couldn’t have done it without you.

Looking Ahead to 2025

We are thrilled for this next chapter as we continue to enhance your shopping experience—both online and in-store—with more products, more space, and yes, more locations to serve you better. Stay tuned for exciting new product announcements this spring and summer, including the highly anticipated Airship by Feelfree!

We look forward to an incredible 2025 and sincerely thank you for your business and friendship.

Roland Jimenez
Director of Marketing & Retail Operations